My last blog, ‘Contextual Drinks Photography – putting the focus on context’, talked about frame of reference and the need to harness people’s emotions when producing product photography. Lifestyle technology photography is no different to drinks in that regard! In fact, with so many different lifestyle products around all vying for attention, it’s getting even harder for marketers to get their products seen. So, finding that all-important emotional link is essential.
Where would your life be without technology?
Technology is built into everything we use from the obvious mobile devices and 8K Smart LED TV’s right down to simple things like clothing. Yes, even clothing can have technology built in!
Technology in the health and fitness arena has exploded. A product’s design, look and feel whilst also knowing how it will positively affect your life are as important as what’s ‘under the hood’. Customers need to know how this piece of technology will improve their performance, increase their speed, or reduce wasted time and stress. To do that effectively lifestyle technology photography must communicate the essence of the benefits your product provides, as well as the emotions it evokes.
You may wonder how that’s possible, but with the use of models, good lighting, and creative use of props and styling – either in the studio or on location – we can create the image that sells this dream. An image that evokes the important lifestyle choice, with the feelings of freedom, health and pleasure that your product provides.
The emotion created by the image will be the ultimate reason why a consumer decides to buy your product over another. And as the market place is almost swamped with gadgets, yours really needs to stand out!
For further information, give me a call or drop me a line today!
Cheers for now.