Context is necessary for most things. Certainly in news stories, definitely in photography. The viewer needs to immediately get a sense of what the product is, where it is, how it’s being used, and so on. The images need to invoke a positive emotion or a pleasant memory, so when it comes to contextual drinks photography this is super important.
Photography can be very evocative, probably more so in journalism. For instance, in this story about a protest taking place in the US over President Trump’s inauguration; the photographer felt he had to write the article because one of his pictures, that was shared by itself on social media, was completely misunderstood. Viewers experienced emotions of sadness, disgust, and even anger, at what appeared to be happening. A prime example of needing to understand the context of the situation!
When it comes to product photography, and specifically contextual drinks photography, we look to create situations that create this “immediate” ambience. The aim, unless otherwise required, will be to evoke positive emotions and jog the memory in the viewer. Succeed with this and your customers will get the trigger to help them be one step closer in making that purchase.
Positive vibes by association
My drinks photography utilises a number of different ways to invoke a positive emotion. You’ll notice that my contextual drinks photography always has a hint of a location, such as a bar or a café. We do not need to see everything in high detail. It just needs to hint at it. To expand on that method, we can use light and colour to create a response, or use even familiar surface or prop
Maybe you’re after the street café look, or a juice bar, or a gym. Whatever your drinks products, we will emulate the ideal setting and create an inviting situation, helping your customers to feel positive both within themselves and with your brand.
Want to discuss how I can help? Give me a call or drop me a line today!
Cheers for now.