Lifestyle advertising and the digital marketplace is an increasingly competitive environment for getting your messages heard. This is why engaging content is crucial, and should include video and moving pictures as a priority within your marketing strategy.
I am a video and photography drinks and technology specialist, and I love a challenge! Moving pictures is the natural extension of my high quality photography, but with added eye-catching stuff on top. Shooting video, creating films or playing with animation creates many opportunities to provide you with fun visual digital content for use on your websites and social media platforms.
My moving image making is to the point, emotional and visually striking. It uses all the essential principles of composition and lighting. But then comes the truly liberating part – the experience of motion capture and creation that breathes life and sound into the work, making everything so much more tangible and real which resonates clearly and decisively with your target audience.
The recent explosion of social media marketing and digital media are essential for marketing brands and advertising products. High quality visual digital content is a fantastic vehicle for attracting attention online – like making a properly constructed film aimed at delivering an experience, or editing small looping video clips together that crystallize large ideas into manageable bite-size chunks.
And let’s not forget the humble but popular GIF, whose mad antics and repeating visual motion has never had greater popularity.
The brand story of a product is hugely important when engaging customers in your marketing activities. People like to buy into something, be a part of it. Stories told effectively and quickly, with a well scripted short film, can support layers of complex information about social interaction and life choices to quickly capture your customers’ attention. However, we all know this is getting harder. So video or animated content gives us that opportunity to grasp these small moments of precious time.
I love the fact that Moving Pictures are fun and engaging ways of showcasing products and communicating lifestyles to an audience in ways my beloved still image just cannot achieve – sad but true!
So, if you fancy a bit of the Phil Sills movie making experience to boost your sales and marketing, then please contact me today.
For more Moving Picture content see the Moving Picture Gallery.